Digital signage is often considered a technically complex technology; Networking, IT and marketing skills, but not out-of-home home marketing should be complicated or require a team of professionals.
The installation of the digital signaling system requires only three hardware, but choosing the right type is the place to make decisions.
There are many different types of screens available for digital displays. Generally, commercial quality screens are used for a longer period of time and can operate for longer periods of continuous operation, which can overheat or malfunction consumer-quality screens.
As for the type of device: LCD or plasma, these days there is really little difference in the two technologies. For outdoor digital signals, it is a good idea to get the brightest TV screen for sunlight. It's also a good idea to go to the most appropriate screen according to your location limitations, as digital outdoor signals should be more noticeable.
While digital displays are often embedded in large networks that allow operators and advertisers to centrally upload and distribute content across the entire network. For smaller projects, networking is not necessarily the easiest solution, and it is often easier to install a media player next to the screen. In fact, media players are just small PCs that contain the content and the software they need. Often the content is simply uploadable with a USB drive, although wireless solutions are available.
Once the screen and media player have been purchased, the last hardware item is the house. The digital token must be able to accommodate both the screen and the media player. For indoor use, the device must protect the media player to prevent unauthorized uploading of content.
For outdoor digital signals, the house has to do much more than just prevent unauthorized access. Not only should it be strong enough to prevent vandalism damage, but also to protect the screen (and media player) from the weather. And the weather isn't just about waterproofing. Outdoor temperatures can change dramatically if cooling is required inside the heater to prevent overheating, while winter requires radiators to prevent freezing.