The traditional television broadcasting model is changing, and broadcasters (both free and paid) and telecom companies (cable and IPTV) are facing new challenges as the Internet is gaining more and more power over TV viewing new world. Google TV and Apple TV not only offer a single online service for watching online videos, but also conglomerate various services and offer users a blend of streaming content, and are immediately available.
Apple TV is a digital media receiver. Designed to play digital data from the iTunes Store, Netflix, YouTube, Flickr, MobileMe, MLB.tv, NBA League Pass, NHL GameCenter. widescreen televisions. This may include movie, TV, news, sports, and more. Thousands of current and classic movies and many of the TV shows that appear in iTunes are in 1080p quality. Previous models of Apple TV had a hard drive that allowed them to download full programs to the device, while the latest version was designed for streaming. You can also purchase it directly from the Apple TV box when you connect to iTunes. In addition, using AirPlay wireless can transfer music, photos and videos from consumers. IOS devices go directly to TVs via Apple TV. This makes Apple TV an almost endless entertainment.
Google TV is a smart TV platform from Google, developed by many companies, including Google, Intel, Sony and Logitech. Google TV was launched in October 2010. The system integrates the Google Android operating system and the Linux version of the Google Chrome browser. The Android operating system allows developers to create different applications for Google TV, which allows to extend the functionality of the system. The Google Chrome browser provides a gateway to the Internet, allowing consumers to browse sites and access a huge library of movies and television programs, including YouTube, HBO, CNBC, Netflix, and more. Unlike Apple, Google TV hardware is not manufactured by Google alone, but by other vendors such as Logitech and Sony.
Both Apple TV and Google TV promote deeper convergence between television and the Internet. As a result, media companies are no longer able to ignore the fundamental differences in digital content distribution models that establish a more direct relationship with the end user. While both sApple and Google still offer plenty of room for growth, their expansion increases media companies in the development of digital development.